“It is a funny idea told through satirical execution that every South African is familiar with,” says creative group head at Ogilvy & Mather Fuaad Kasu.
Suhayl Limbada, marketing director at KFC South Africa, adds, “The collaboration with Ogilvy Cape Town was seamless, as we had the same vision for the advert and this made the chemistry with the crew and characters real. As a brand, we don’t take ourselves too seriously and this ad is us celebrating our South African culture in a humorous way.”
“The story cannot be told without the product being at the centre of it, so it allowed us to tell a hilariously relatable story with the product featuring throughout the ad,” says art director Sibs Zinhle.
The CrunchMaster is now available nationwide as:
- A Burger for R54.90
- A Regular Meal for R69.90
- A Box Meal (including two Zinger wings) for R79.90